Threats: Economic conditions and political turmoil in other countries affects tourism. No proper marketing of India as tourism abroad. Moreover tourism is the third largest foreign exchange earner after gems and jewellery and readymade garments. Strengths: India as geographical location is a culmination of forests, deserts, and mountains ands beaches.
A wealth of archeological sites and historical monuments. Diversity of culture i.
Malaysia Truly Asia Campaign 2. In comparison, agriculture creates only The campaign highlights not only the tourist places in India, but also its cultural and historical heritage 2.
Weaknesses: Lack of adequate infrastructure. Some critics believed that the campaign was meant to appeal only to the affluent tourist and could not appeal to the average tourist. The neighbouring South-East Asian countries are investing a lot in the tourism industry which can be a threat.
Government spendings on the tourism industry are increasing gradually.