Zara it analysis

zara marketing strategy

If Zara can adhere to these guidelines, we can assume it will continue to thrive even under scrutinous eyes. People want high fashion and ZARA makes it available to them created from cheaper fabric but equally attractive. Macro environment factors can be split into four categories; firstly the political factors, within this industry workers rights and child labor laws are important to consider in order to create a legal and sustainable environment Suttle, Apart from being the fastest developing country, it is also a large market with immense potential.

Sources Zara have achieved this SWOT refers to strengths, weaknesses, opportunities, and threat.

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Till now it has been known to invest very small sums in marketing. Since Spain has one of the highest unemployment rates within Europe, this means that it has a relatively low cost of labor — especially in comparison to other Western European countries, such as France, Germany, and the United Kingdom.

Higher interconnectedness also means faster flow of raw materials and ideas as well as greater flexibility.

Zara case study

Jul 24, Thomas Bush Zara is one of the hottest fast fashion brands in the world. However, these modern technologies can turn shopping into a much better experience. Strong international presence with more than 2, stores in 96 countries [1] 3. Ineffective cost structure 1. Being customer oriented is highly beneficial for any brand in this era. Macro environment factors can be split into four categories; firstly the political factors, within this industry workers rights and child labor laws are important to consider in order to create a legal and sustainable environment Suttle, This kind of analysis allows the management sector of a company to identify external and internal factors that will affect the future performance of the company Hill, Instagram, Facebook, Twitter can help the company to stay connected with its customers. Overall, ZARA has been able to create a win-win situation successfully for its customers and itself.

There are now over 6, shops in 88 different countries Ruddick, For all fashion brands, copyright law is one of the scariest legal branches out there. On the contrary, Zara is considered a relatively affordable brand in comparison to other European highstreet fashion names.

You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here. Instead of trying to push sales by advertising heavily, it tried to pull customers by responding to their taste and needs.

Strong international presence with more than 2, stores in 96 countries [1] 3.

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ZARA SWOT Analysis